Who will win the battle for loyalty?
Matthew ValentineWith loyalty schemes being either launched or revamped in growing numbers, the more consumers see of best in class propositions the more brands must fight to meet their expectations.
John Lewis preps loyalty overhaul as it claims turnaround ‘on track’
Michaela JeffersonThe firm is promising further “significant investment” this year in areas including digital services, shop refurbishment, value and revenue diversification.
PureGym CMO: We’re much stronger thanks to Covid
Matthew ValentineDespite facing 10 months of Covid-enforced closure, PureGym claims adversity has made the business stronger and clarified its purpose as a “health brand”.
How PizzaExpress is using loyalty to link its omnichannel experience
Michaela JeffersonAlongside a new brand platform, PizzaExpress has unveiled a three tiered loyalty scheme designed to give the brand a complete view of its customer base, explains chief customer officer Shadi Halliwell.
Why the future of loyalty is built on good habits
Morag Cuddeford-JonesLatest research shows loyalty redefined as habitual behaviour may move the needle on customer experience.
McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
Matthew ValentineAccording to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
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McDonald’s launches loyalty scheme that rewards customers with Big Macs
Lucy TesserasMcDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
The 2022 Agenda: Sweating the asset of retailers’ first-party data
Matthew ValentineAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
How Aldo’s ‘unified commerce’ approach is helping it stay on top of consumer demands
Manny PhamWhile ecommerce has grown in importance for shoe retailer Aldo since the pandemic, physical stores remain critical. One way the retailer is bridging the gap is through the introduction of “omni-associates”.
Pets at Home credits personalisation for accelerating ‘marketing velocity’
Manny PhamBoasting a growing loyalty membership and subscription base, Pets at Home is investing significantly in personalisation in a bid to boost its marketing effectiveness.
Sainsbury’s grabs online share with digital marketing push
Matthew ValentineFinding consumers are “really responding” to digital marketing, Sainsbury’s is celebrating its status as the UK’s second largest online grocery retailer after increasing market share.
Setting the ‘anti-trend’: How On The Beach boosted customer engagement by helping, not selling
Marketing Week PartnerOn The Beach took the bold decision to answer customers’ questions during lockdown, rather than sell holidays to them. The result was a 53% rise in customer engagement, which now puts the brand in a good position for the future.
How to foster engagement and loyalty without compromising on price
Leona HeymerdinguerBy associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
Why retailers are switching on to the ‘currency’ of loyalty data in strengthening B2B ties
Matthew ValentineAs third-party cookies are phased out and the threat from ecommerce giants intensifies, retailers in search of new revenue streams are realising the potential of the data in their loyatly schemes.
Domino’s credits ‘supercharged’ Euros campaign as profits double
Michaela JeffersonDomino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.