Marketoonist on analytics dashboards
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers look to predictive analytics – but are they ready?
Marketing Week PartnerMarketers need to close the gap to data analyst colleagues in their use of predictive analytics, but need better-quality data and reporting tools first.
Four ways marketing analytics tools drive business growth
Marketing Week PartnerThe impact of managing your marketing spend effectively can be game-changing. It’s key not only to surviving an economic downturn, but also driving growth.
Data and tech underpin customer engagement in 2022
Sean HargaveA global survey of 1,500 marketing leaders from B2C brands indicates a positive outlook for the year ahead, as they seek to orchestrate real-time, personalised conversations through the effective use of zero- and first-party data.
Three ways to shape customer relationships in the new age of experience
Marketing Week PartnerCustomer needs are ever-evolving, and businesses need to be adaptable and customer-centric in order to avoid being left behind.
Marketoonist on data-driven decision making
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Salary Survey 2022: Brands scramble to solve data skills gap
Charlotte RogersCompanies are prioritising external hires to bridge the data skills gap, with a third of marketers describing data and analytics talent as a recruitment priority. But are brands adopting the right strategies?
One M&S marketer on how a data science apprenticeship propelled her career
Charlotte RogersUndertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
Market research, data strategy, remote working: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
A new campaign approach: Connecting customer journeys through the funnel
Sean HargaveBringing together brand and performance marketing teams allows more understanding of insights across the customer journey.
How Farfetch and Uswitch reach customers with the right message at the right moment
Marketing Week PartnerThe two brands explained how they use data to match the audience to the message, speaking on the ‘Marketing That Matters’ podcast.
Test to impress: How brands are uncovering surprising insights about where their sales come from
Sean HargaveMarketers are being urged to look beyond last click modelling and run trials to establish their most effective channel mix in driving incremental sales.
How MandM Direct and Samsung use first-party data to strengthen customer relationships
Marketing Week PartnerOn the ‘Marketing That Matters’ podcast, the two brands explained how they are keeping up with ever more complex consumer buying journeys.
The modern marketing disconnect: The key data challenges facing marketers
Marketing Week PartnerData analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Data-centric tech and talent are essential for bold and rapid decisions
Peter FeldIn an open letter to the industry, GfK CEO Peter Feld explains why radical, evidence-led change is required to adapt to consumers’ shifting attitudes and behaviours.