Amazon invested over £68m in TV ads in the UK last year
Michaela JeffersonThe second largest spender among online-born businesses was Compare the Market at £60.3m, followed by Vinted, Google and Deliveroo.
Airbnb CFO: We were right to shift spend from performance to brand-building
Michaela JeffersonCiting PR as its “most important channel”, Airbnb will continue to invest the bulk of its marketing spend in brand-building in 2022 as it looks to attract new hosts and support innovation.
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Value of women’s sport could treble by 2030 as UK viewership hits 33 million
Charlotte RogersWith statistics revealing a record 32.9 million people in the UK watched women’s sport in 2021, broadcasters and brands have a significant role to play in helping the sector achieve its £1bn goal.
Marketing’s ROI returns to 2005 levels, study shows
Michaela JeffersonA new report by econometrics firm Magic Numbers suggests the evolution in online advertising is a driving factor behind the increase in marketing’s average return on investment.
Market research budgets enjoy strongest boost in nine years as marketing spend slows
Michaela JeffersonOmicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise.
M&S credits transformation plan for festive boost as loyalty membership doubles
Charlotte RogersClaiming consumers are “desperate for great quality merchandise”, CEO Steve Rowe is confident M&S is moving in the right direction as sales rise and its loyalty scheme grows.
Tesco reports ‘strong interest’ from brands in new media platform
Michaela JeffersonAs the grocer reports a Christmas sales boost of 3.2%, Tesco is banking on its new media and insights platform, an “unwavering commitment” to value, and “heavy” investment into convenience to drive further growth this year.
Starling Bank: Facebook boycott has caused ‘no noticeable decline’ in marketing performance
Michaela JeffersonStarling Bank stopped advertising on Facebook and Instagram in December to “protect” its customers, and said last week it would not reverse the decision until Meta cracks down on financial fraudsters using its platforms.
Five trends that will reshape media in 2022
Michaela JeffersonFrom developments in the metaverse, to the rise of retail media and the search for effective measurement, Marketing Week picks the trends that will take shape this year.
The 2022 Agenda: Breaking down the wall between brand and performance
Michaela JeffersonAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
The 2022 Agenda: Sweating the asset of retailers’ first-party data
Matthew ValentineAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
From ‘co-operation’ to ‘collaboration’: Will the rise of retail media reshape relationships with brands?
Michaela JeffersonWith the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.
Tesco launches media platform for brands built on Clubcard data
Lucy TesserasTesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns.
Better together: How Gousto has benefited from combining YouTube and TV
Marketing Week PartnerRecipe box provider Gousto has partnered with media agency the7stars to usher in a new, ‘fluid’ approach to planning audiovisual campaigns, with some exciting results
How shifting spend into brand helped Gousto ‘supercharge growth’
Michaela JeffersonIn 2018, 80% of Gousto’s sign-ups came through performance marketing. Now, following three years of rapid growth, the business is seeing greater results from its investment into brand.