Timpson CEO: Our business shouldn’t exist anymore
Charlotte RogersA culture of kindness, operating with two golden rules and celebrating failure are the secrets to retail survival, says CEO James Timpson.
How Boots balances creativity and science to drive effectiveness
Michaela JeffersonUsing new tools to optimise campaigns before launch and taking a “brave” approach to driving progress have helped Boots CMO Pete Markey produce more effective advertising.
Brands on why marketing is ‘vital’ in times of uncertainty
Marketing Week ReportersMarketers from three hard-hit sectors share the lessons they learnt during the pandemic.
Does marketing have a career gap bias?
Charlotte RogersRather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
How marketers are pushing for workplace flexibility
Charlotte RogersWhile brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
Want to become a strategy-forward marketer? Follow these five principles
Secret MarketerOur marketer on the inside admits being strategy-forward is not for the faint hearted, so has identified five key principles that will help brand leaders navigate through the fog of uncertainty.
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At times of war marketing is rendered superficial and ridiculous
Mark RitsonGiven what’s happening in the world right now marketing really doesn’t matter, but there are ways brands can respond without appearing tone deaf.
Marketoonist on meeting overload and hybrid working
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
KFC names new UK marketing director
Michaela JeffersonKFC has hired Tesco’s membership and loyalty lead as its new UK marketing director, working with UK CMO Jack Hinchliffe.
Marketing’s inequality and DTC as a skills driver: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the socio-economic pay gap in marketing to the value of DTC in learning skills, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
The things that should make you excited to be a marketer
Andrew GeogheganIt’s easy to get down about the purpose of impact of marketing, but don’t lose perspective on what makes it so great to be part of.
‘I am fiercely proud of the profession’: David Wheldon on marketing’s opportunity
Russell ParsonsFresh from being awarded an OBE in the New Year Honours list, former RBS and Coca-Cola marketer David Wheldon explains why his award is good for marketing and why marketers should be proud of what they contribute to society.
John Lewis and Waitrose hire customer director to cover both brands
Michaela JeffersonJohn Lewis and Waitrose have had separate customer directors since 2020, but are now introducing a pan-partnership customer director to develop a joint strategy, improve their customer capabilities, and launch a new loyalty proposition.
Birds Eye names Molson Coors strategy lead as new UK marketing director
Michaela JeffersonJim Shearer takes over from Sarah Koppens, who helped steer the business through two years of growth and attract 2.4 million new customers during the first Covid-19 lockdown alone.
Marketing’s strategic influence and Jack’s demise: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the state of marketing careers to the end of Tesco’s discounter experiment, it’s been a busy week. Here is my take.