As brands state their intention to open roles up to Ukrainian refugees arriving in the UK, offering apprenticeships and access to remote roles are crucial ways to make a real difference.
In a bid to connect with underrepresented talent, Sky is asking potential recruits to apply via video, no CVs or marketing experience required.
Rather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
While brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
One of Britvic’s first cohort of digital marketing apprentices, global marketing controller Fiona Graham, wants to change perceptions that apprenticeships are just for school leavers.
It’s easy to get down about the purpose of impact of marketing, but don’t lose perspective on what makes it so great to be part of.
With an eye on what the marketing function should look like by 2025, Specsavers is firmly on the front foot when it comes to building a pipeline for future talent.
After Marketing Week’s Career and Salary Survey data suggested many businesses are doubting the value of apprenticeships, the apprentices themselves explain why brands are missing out.
With brands from Procter & Gamble to BMW introducing apprenticeships in marketing, why aren’t more businesses exploring alternative routes into the workplace?
The car giant is launching a Level 6 communications apprenticeship programme, enabling recruits to gain experience in the BMW and Mini marketing teams while studying for a degree.
With a third of marketers saying their business is looking to fill a data and analytics skills gap, brands are prioritising external hires over upskilling existing staff.
Companies are prioritising external hires to bridge the data skills gap, with a third of marketers describing data and analytics talent as a recruitment priority. But are brands adopting the right strategies?
Marketers need to think about access, awareness, aptitude and altitude to ensure young people from all backgrounds have the understanding and skills needed to pursue a career in marketing.
From the level of influence marketers have in their business, to the data skills gap and acceleration of restructures, the 2022 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.
The 2022 Marketing Week Career and Salary Survey reveals marketing is becoming better appreciated for its strategic role in business, suggesting marketers’ contribution during the Covid crisis and wider effectiveness push is paying off.