M&S, Next, Superdry and PizzaExpress have all announced their intentions to move away from a culture of sales and discounting as a means of driving sales, as post-Covid demand offers the perfect moment to transform consumer expectations.
With M&S four years into its transformation plan, the business says now is the “perfect time” for its two marketing teams to begin collaborating in a significant way again.
The campaign will highlight M&S’s entry price point products across its homeware business, from £1 face towels to £7.50 duvet covers.
Undertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
Claiming consumers are “desperate for great quality merchandise”, CEO Steve Rowe is confident M&S is moving in the right direction as sales rise and its loyalty scheme grows.
With a focus on building a “bigger, better, fresher food business”, M&S is looking to bolster its own brand strategy by bringing new talent into the marketing team.
Having launched a world first Level 7 apprenticeship in data science and AI for the retail sector, Marks & Spencer firmly believes in the power of apprentices to drive business forward.
A single tweet sparked a campaign that would become Aldi’s biggest news story and lead to protests outside Marks & Spencer.
M&S has posted a profit before tax of £187.3m for the first half of its financial year, as its clothing and home division shows potential to “reverse years of decline”.
A shift in tone from last year’s offering and a break with Waitrose, John Lewis gambled by bringing its festive campaign forward a week to feed consumer demand for all things Christmas. Has this strategy paid off?
M&S Food’s marketing director Sharry Cramond is betting on the strength of the Percy Pig character for the supermarket’s biggest campaign in several years.
Clothing and home marketing director Anna Braithwaite is hoping to re-establishing M&S in key fashion and gifting categories this Christmas with one of the biggest campaigns the business has ever executed.
M&S’s Anna Braithwaite plans to build on the “good recovery” of the retailers’ clothing and home division this year and position the business as the home of style and curated fashion.
Feeling nervous is a good thing as it means marketers are striving to do their best work, while still having the confidence of their convictions, says Marks & Spencer Food marketing director Sharry Cramond.