According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
McDonald’s new app-based loyalty programme allows customers to swap points for menu items such as McNuggets and a mini McFlurry after spending as little as £15.
As McDonald’s launches its first Christmas campaign with Michelle Graham-Clare as UK CMO, she explains why connecting with families over the festive season is critical and where growth will come from going forward.
Fast-food giant McDonald’s is upping its focus on sustainability via the launch of its ‘Change a little, Change a lot’ platform.
Current US marketing boss Morgan Flatley will take on the global CMO role vacated by Alistair Macrow, who has been promoted to McDonald’s UK and Ireland CEO.
From Greggs’ return to growth and Domino’s doubling profits to McDonald’s resurrecting the “critical” UK CMO role, catch up on this week’s biggest marketing news.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
The fast food chain’s CEO says maximising marketing “in a culturally relevant way” and a focus on simplicity and customer needs has helped it drive growth despite Covid.
McDonald’s hopes its festive campaign will help families reconnect with each other this Christmas.
McDonald’s is promising to put purpose at the heart of its new marketing strategy as it looks to maximise investment and focus on loyalty.
Striking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy.
The fast food chain says it will boost ad spend by $200m in the second half of the year – the equivalent of an additional month of media in every owned market.
McDonald’s is launching a major new marketing campaign to mark the reopening of its restaurants after falling “briefly silent” during lockdown.
The resignation of McDonald’s UK CMO has prompted a rejig of the marketing team as it looks to build business momentum with coronavirus lockdowns easing.
McDonald’s is promoting former UK marketer Alistair Macrow to the global role as it looks to marketing to help its recovery after the coronavirus pandemic forced many of its restaurants to close.