Tesco claims to have learned a “huge amount” from its failed discount chain Jack’s, but retail experts say it would have been better off focusing on the Tesco brand from the beginning.
The supermarket has made the decision to close all 13 Aldi challenger stores, but will continue selling Jack’s branded products to independent convenience stores via Booker.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
As the grocer reports a Christmas sales boost of 3.2%, Tesco is banking on its new media and insights platform, an “unwavering commitment” to value, and “heavy” investment into convenience to drive further growth this year.
After rigorous efforts to boost the efficiency of paid and organic search, Tesco Mobile identified big opportunities to reallocate budgets.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
Tesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
A scene showing Santa’s Covid vaccination passport is being investigated by the Advertising Standards Authority, amid claims the content is “coercive and encourages medical discrimination”.
The supermarket’s festive ad is inspired by research revealing the British public’s determination to have a good time this Christmas “no matter what”, following last year’s cancellation.
As third-party cookies are phased out and the threat from ecommerce giants intensifies, retailers in search of new revenue streams are realising the potential of the data in their loyatly schemes.
The grocer’s strategic priorities for the year ahead include providing ‘magnetic value’ for customers, continuing to evolve its Clubcard proposition, convenience and driving cost-savings.
Tesco Mobile says it offers quality and expertise “in a slightly different way” to the rest of the sector and claims customer perceptions of it being an “expert brand” have nearly doubled since January.
The latest C&E Corporate-NGO Partnerships Barometer suggests relationships between brands and not-for-profits are entering an exciting phase, although charities may have some catching up to do.