Timpson CEO: Our business shouldn’t exist anymore
Charlotte RogersA culture of kindness, operating with two golden rules and celebrating failure are the secrets to retail survival, says CEO James Timpson.
Why Phoenix Group overhauled its brand to prioritise purpose
Michaela JeffersonPhoenix Group hopes its new endorsed brand architecture will enable its six brands to grow in their markets, supported by a more purposeful corporate brand.
From ‘ugly’ to ‘iconic’: How Crocs transformed brand perceptions
Michaela JeffersonA new marketing strategy backed by celebrity and designer partnerships, social media and a “fan” first mentality have helped Crocs more than double its revenue to almost £2bn since 2015.
Lloyds unveils new strategy backed by £4bn investment
Charlotte RogersTargeting growth as its “core focus”, Lloyds will spend around two-thirds of the £3bn earmarked for strategic investment over the next three years on diversifying revenue.
John Lewis and Waitrose hire customer director to cover both brands
Michaela JeffersonJohn Lewis and Waitrose have had separate customer directors since 2020, but are now introducing a pan-partnership customer director to develop a joint strategy, improve their customer capabilities, and launch a new loyalty proposition.
‘Stronger together’: Why M&S’s food and clothing marketers are joining forces ‘more than ever’
Michaela JeffersonWith M&S four years into its transformation plan, the business says now is the “perfect time” for its two marketing teams to begin collaborating in a significant way again.
‘It was an expensive mistake’: What went wrong for Tesco’s budget chain Jack’s?
Michaela JeffersonTesco claims to have learned a “huge amount” from its failed discount chain Jack’s, but retail experts say it would have been better off focusing on the Tesco brand from the beginning.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Starling Bank on switching its marketing focus as it eyes IPO
Michaela JeffersonAs the business builds to a potential IPO, Starling Bank’s top marketer believes it is “more important than ever” that consumers understand the brand’s mission and values.
The key ingredient your brand – and sector – is missing
Helen EdwardsEvery sector has a blind spot in the experience that brands offer, and by addressing it you could gain a real competitive advantage.
Currys hails ‘strategic clarity’ of rebrand as profits grow
Manny PhamClaiming to have “completed the hardest yards” of its transformation, Currys is celebrating its decision to consolidate its four brands and become a “simpler, more focused business”.
Why Hofmeister is bringing back ‘George the Bear’ to front its crowdsourcing campaign
Manny PhamWith the help of its famous 90s mascot, Hofmeister raised over £632,000 with its crowdfunding campaign to fund the brewer’s marketing plans over the next few years.
Britvic preps CX centre of excellence amid marketing spend boost
Manny PhamWith plans underway to develop a centre of excellence for consumer experience, Britvic intends to ramp up its marketing investment and enhance its digital marketing capability in a bid to chase growth.
‘Punks with Purpose’ six months on: What’s the state of the BrewDog brand?
Manny PhamWhile YouGov’s BrandIndex data shows BrewDog has taken a significant hit to several brand health scores after claims of a toxic culture emerged, the long-term legacy of the revelations could be to its reputation as an employer brand rather than to sales.
‘It was a risk’: Lidl on its quest to conquer the UK by surprise
Charlotte RogersFrom grocery minnow with a perception problem to stealing chunks of market share from the ‘big four’, Lidl flipped the script in 2013 by ditching its established leaflet marketing strategy in favour of long-term creative idea ‘Lidl Surprises’.