Take control of customer relationships after cookies: Your to-do list
Mike MenzerBuilding brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.
Five trends that could transform your 2022 marketing strategy
Buddhika AmisEvolutions in consumers’ values, as well as how they interact with technology today, are among the driving forces behind 2022’s key marketing trends.
Digital transformation, ad spend, gender bias: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Podcasts, hybrid working, shopping habits: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence plummets amid ‘perfect storm of worries’
Michaela JeffersonBrands must make sure they remain on the “must have” list, says Gfk’s Joe Staton, as confidence could drop even further.
What next for brands supercharged by lockdown growth?
Matthew ValentineFrom surging subscriptions to the art of retention, brands share plans to capitalise on their lockdown boom two years into Covid.
Record sales for electric vehicles but knowledge gaps remain
Marketing Week PartnerConsumers’ interest in electric vehicles is growing, and they’re willing to pay a premium, but few brands have built strong associations in this area.
An ethnography of pricing: How and why marketers should put up prices
Mark RitsonInflation means price increases are marketing’s number-one priority for 2022. But how many marketers are capable or even aware of the challenge ahead? Our columnist provides a handy cheat sheet for those who want to get it right.
Trends to watch in 2022 in the TV and streaming markets
Marketing Week PartnerWill streaming services see the appeal of the ad-funded model? Will brands realise the targeting potential of TV? Here’s what marketers can expect this year.
Volvo eyes DTC promise as electric sales grow
Matthew ValentineWith online DTC sales up 9% in 2021, Volvo is using the UK as a ‘pilot market’ for exploring new sales strategies.
Coca-Cola claims revamped marketing model is already delivering ‘strong results’
Matthew ValentineCoca-Cola has committed to increasing consumer marketing spend to pre-pandemic levels, having already “significantly stepped up” investment compared to last year.
Apprenticeships, price rises, radio: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Is B2B marketing getting harder?
Steve HemsleyWith research suggesting B2B marketing is becoming more difficult in the context of Covid, is it time for brands to embrace risk and be bold?
Scarcity is the secret sauce behind everything from Wordle to the McRib
Richard ShottonLike many products before it, Wordle has driven desire by limiting its volume – something all marketers should feel confident to try out.
Diageo credits marketing investment boost for powering growth
Matthew ValentineDiageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.